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Link to original content: http://de.statista.com/statistics/1404372/india-purchases-made-due-to-social-media-ads/
India: purchases made due to social media ads 2023 | Statista

Purchases made after watching social media ads India 2023

Published by
Tanushree Basuroy,
Aug 9, 2023
A Rakuten Insight survey on consumer attitudes to social media advertising in India conducted in 2023 revealed that a majority of Indian consumers have purchased products after seeing an ad on social media, albeit at varying frequencies. Around 36 percent of the respondents admitted to sometimes buying an item after seeing a social media ad while another 31 percent did so often. Social media was one of the leading digital advertising formats employed in India.

Impact of social media advertisements on purchase decisions in India in 2023

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Release date

August 2023

Region

India

Survey time period

July 13 to 31, 2023

Number of respondents

23,170 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "How often have you purchased an item after viewing an ad on social media?".

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Statistics on " Social media advertising in India "

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Global outlook

4

Indian social media landscape

4

Industry trends

5

Leading platforms

6

Consumer attitudes

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Topics

Social media advertising in IndiaSocial media usage in IndiaInternet usage in IndiaInfluencer marketing in IndiaAdvertising industry in India
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