TheFeature.com was an online magazine and community dedicated to covering the technological, cultural and business evolution of the mobile Internet and the wider mobile telecommunications industry. Sponsored by Nokia, it was launched in August 2000 and continued through June 2005. Over the years, TheFeature became known for seeding innovative ideas in the nascent mobile Internet industry. Its impressive cadre of authors included Howard Rheingold, Douglas Rushkoff, Mark Frauenfelder, David Pescovitz, Justin Hall, Kevin Werbach, Carol Posthumus and among others. TheFeature's editor-in-chief was , and its executive editors were and Malathy Eskola.
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