Better Badges was a London button-badge manufacturer, started in 1976 by Joly MacFie. During the years 1977–1984 it became the leading publisher and merchandiser of 'punk badges' - exporting millions worldwide from their offices at 286 Portobello Road. Better Badges was a major player in the punk and postpunk scenes from 1976–1983 - a pioneer viral marketer, fueling the independent labels' fan-based promotional successes of the time.
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