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Link to original content: http://community.ebay.com/t5/What-s-New/Send-your-Store-newsletters-to-buyer-groups/ba-p/32986529
With modern, easy-to-use templates, Store newsletters help you build eye-catching designs and highlight your inventory.
When you set up a newsletter, you’ll see a new “Promotions/seasonal sale” template that works with your Coded Coupons and lets you tap into buyer groups to expand your reach.
This new template lets you reach beyond your newsletter subscribers by sending email newsletters to targeted buyer groups, such as buyers who’ve bought from you in the last 30 or 60 days. Buyer groups have already been available for Coded Coupons through Seller Hub, and now you can use them to get your Store newsletter in front of more buyers.
Almost two-thirds of sellers who use Store newsletters are already using buyer groups instead of subscribers to send coupons. In the coming months, you’ll also have even more flexibility to share other Seller Hub Promotions, such as Volume Pricing and Order Size Discounts, through your newsletters. Set up your Store newsletters now and start expanding your reach.
Another new feature added to Stores subscription is the new social media widget that allows you to share your listings, Store categories or your entire Storefront directly to many popular social media feeds.
Learn more about these marketing tools and other step-by-step videos for managing your eBay Store by visiting the Stores Learning Resources (https://www.ebay.com/sh/resources/store) page located under the Stores tab in Seller Hub.
