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Link to original content: http://community.ebay.com/t5/Announcements/Introducing-the-new-Great-Price-badge/ba-p/31165589
Introducing the new “Great Price” badge - The eBay Community
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We recently launched a new badge on the search results page called Great Price. This new badge is intended to help trusted sellers that have competitive prices better highlight their listings and attract more buyers. 

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We are launching this feature on certain products that are high in demand, based on sales history, impressions, and engagement.

  

The appearance or placement of Great Price badge on listings will depend on a variety of factors, including, but not limited to:

  • Listings from sellers that meet Above Standard or Top Rated seller status
  • Listings with condition new and matched to a product in our catalog
  • Competitively priced across similar listings on eBay
  • Item’s price and shipping cost, listing format, terms of service, history, and relevance to the user query
  • Buyer’s Search terms, browsing site

Great Price is not a paid feature and the placement of listings in search results remains subject to Best Match factors. Promoted Listings remains a separate program.

 

We have seen an increase in buyer engagement with Great Price items that can help drive higher velocity for the sellers. To become part of this program, we encourage you to adopt the eBay catalog, price your listings competitively, and offer a great service for your buyers! 

 

As always, thank you for being a part of our community and for selling on eBay.