Magazines: A Complete Guide to the IndustryHere is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry. |
Contents
Why Magazines Are Special | 1 |
The People Who Work at Magazines | 15 |
How Magazines Choose Their Content | 27 |
How to Design a Magazine | 37 |
Magazine Covers | 45 |
Why Advertisers Love Magazines | 57 |
Finding and Keeping Readers | 73 |
Launching a Magazine Step by Step | 93 |
Writing a Business Plan and Attracting Investors | 103 |
How Magazines Embraced the Internet | 117 |
A Brief History of Magazines | 129 |
Your Future in the BusinesstoBusiness Media | 147 |
What Does the Future Hold? | 169 |
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2004 net revenue 2004 top magazine advertising attract audience Audit Bureau azine business plan circulation director Condé Nast Condé Nast Publications consumer magazines copies cost cover lines David E demographic direct-mail e-mail editor editorial content Entertainment Weekly freelance writers idea interest Internet interview with David investors issue John Squires Journal Kobak launch look magazine circulation magazine in revenue Magazine Publishers magazine's Management Meredith Corporation monthly National Geographic newspapers newsstand offer Oprah Magazine percent profit promotional publications Publishers of America purchase rate base Reader's Digest readers readership renewal rates retail revenue millions sell Shirrel Rhoades single-copy sales Sports Illustrated staff story subscribers subscriptions success Sumner targeted television tion titles trends TV Guide universal product code Vanity Fair Veronis Suhler Stevenson Victor Navasky websites Weekly World zine